About the Brand

Team Dirt Bag didn’t start in some fancy boardroom. Hell no. It started with two simple pieces—the black Flexfit hat and the classic hoodie—and a whole lot of stubborn grit. These were made for the people who get up before the sun, bust their asses all day, and still have the balls to show up the next morning. That’s a Dirtbag. Not a fake-ass, clean-cut version—real people, busted knuckles, dirt under the nails, pride in their work, and a never-quit attitude.

Being a Dirtbag isn’t a title—it’s a lifestyle. It’s the ones who push through when everyone else is whining, the folks who fix, build, lift, sweat, bleed, and keep going. From job sites to backroads, from broken-down trucks to burned-out equipment, Dirtbags are the people who get it done, and get it done right, even when it’s ugly.

This brand is for them. For the crew that’s rough around the edges, for the people who don’t need a pat on the back—they need their gear to last through the hell of a long day, and their hoodie or hat to feel like a badge of honor while doing it. Rugged. Tough. Real. Not perfect. Not polished. Just built different. Wear it like a Dirtbag, live it like a Dirtbag, and never let anyone tell you otherwise.